Zero-G-Beauty — lanwangart.com

ZERO-G BEAUTY

DESCRIPTION
Space debris, a lingering problem since the Cold War, continues to drift above us with no perfect solution in sight. Zero-G Beauty turns consumer action into cosmic impact—each product uses reusable packaging and renewable materials, contributing to space cleanup with every purchase.

Slogan: A Touch of Makeup, A Touch on Space.

CATEGORY
Packaging Design, Branding
YEAR2023

INSTRUCTOR
Justin Colt

TEAM
Lan Wang, Kangyi Wu, Pan Zhang

RECOGNITION
CORE77 Design Awards
Student Notable

We introduce a seemingly niche product by embedding it in a closed-loop system—using sustainable materials, electric transport, and value-added packaging.
The product journey connects environmental action, retail, and reuse, creating purpose at every step.

The internal packaging is inspired by Cold War-era Soviet aesthetics—harsh, utilitarian, and metallic. Each lipstick is designed to resemble a miniature space shuttle, reflecting Zero-G’s space-conscious mission. The cold, brushed-metal texture evokes the feeling of industrial machinery and space hardware, grounding the brand in both futurism and history.