DESCRIPTION
At L’OFFICIEL China, the Digital Media Department operated across multiple content streams, including daily fashion news, weekly editorial roundups, industry-focused special issues (fashion and entertainment), and seasonally driven social campaigns tied to cultural moments and holidays.
Within this fast-paced publishing structure, I maintained the visual consistency of the brand’s social platforms while developing modular cover systems and scalable templates for recurring columns and special issues, creating a cohesive yet flexible framework that supported both daily operations and long-term digital growth.
CATEGORY
Digital Media Design, Branding
YEAR
2024
ART DIRECTOR
Channing Zhang
DESIGN INTERN
Lan Wang